The New BMW iX3 and BMW 5 Series Unveiled in the Movie [Spider-Man: Brand New Day]

BMW showcased the ‘The New BMW iX3’ and ‘BMW 5 Series Sedan’ on screen through the movie Spider-Man™: Brand New Day.

This collaboration is a meaningful encounter that provides a platform for BMW’s innovative technology and future vision to naturally blend with Spider-Man, one of the most successful movie franchises, and connect familiarly with audiences worldwide. The film *Spider-Man: A Brand New Day* is the fourth installment of the "Tom Spider" series (starring Tom Holland), which has garnered immense popularity in Korea, attracting over 22 million cumulative viewers. As a new story unfolding five years after the previous film, it was released amidst high interest and anticipation from movie fans around the globe. The all-new BMW iX3 and BMW 5 Series sedan featured in the movie go beyond mere screen appearances, seamlessly integrating into the narrative. In particular, the all-new BMW iX3, the first mass-produced model of "Neue Klasse"—which encapsulates BMW’s future vision—aligns with the message of a new beginning symbolized by the film's title, "Brand New Day," symbolically representing a new era for BMW. Furthermore, the new BMW iX3 and BMW 5 Series Sedan clearly demonstrate the BMW brand's signature "driving pleasure" and embody BMW's vision for future technology as models equipped with various innovative technologies, such as the BMW Panoramic Display and advanced driver assistance systems. To commemorate the release of *Spider-Man: A Brand New Day*, BMW is introducing a "Spider-Man animation" playable on the vehicle's infotainment system. Selecting the commemorative banner that appears on the control display after starting the engine plays a full-screen Spider-Man animation accompanied by background music that perfectly captures the movie's atmosphere. In addition, lighting effects utilizing ambient lighting are combined to provide drivers and passengers with a unique digital experience that encompasses both sight and sound. Meanwhile, *Spider-Man: A Brand New Day* is an action blockbuster in which Peter Parker, forgotten by everyone, confronts a new threat to protect his loved ones as a mysterious enemy who remembers his identity appears; the film was released in Korea before North America.